Created feature maps to illustrate entire platform and roadmap. Worked directly with the company CEO on a rapid strategy for new real estate search, mobile apps, and CRM platform with ties into social media. In a highly regulated space.

We created and launched numerous new and innovative products over three years with limited time and resources. Competing with Realtor.com, Zillow, EdinaRealty.com, and other national real estate search brokerages.

The feature maps were affectionately known as “eye charts” but were effective to communicate status and allow the stakeholders to adapt the strategy based on customer feedback and sales opportunities.