![](https://carbon-media.accelerator.net/0000000hGt0/dQjQlqoUWrgg0eQlkUQN2J;1024x768.jpeg?auto=webp)
Shortly after I started at GovDelivery Inc., it was clear the app needed improvements to look and feel to boost its appeal to end users. In 2014 I provided a cosmetic makeover to boost visual appeal and make calls-to-action easier to find. In 2016, once I had a team to help, we overhauled the UI in another redesign.
![](https://carbon-media.accelerator.net/0000000hGt0/lGcQMO8NUQreV5fbXP2mkO;1024x768.jpeg?auto=webp)
Based on research, the biggest challenge users had was originating content with the email editor. So we redesigned the email editor system to alleviate this customer pain point.